ABOUT THE BRAND
BRAND DNA
Founded in 2019 by Ashleigh Vallis, who after relocating from Sydney to the east coast of Australia found a gap in the market for fashionable everyday wear.
Aiming to bridge the gap, Summi Summi has evolved from a small Australian label creating everyday basics in punchy block colour-ways to leading the market with statement prints and innovative styles.
Unfaltering integrity drive the brand to be all inclusive, and original forging an assemblage of those sharing similar values and appreciation for the brand.
More than just clothing, every collection tells a story, with captivating campaign imagery, facetious collection blurbs and unorthodox creative marketing material.
The brand continues to expand, releasing highly anticipated monthly capsules showcasing the latest styles and prints.
MISSION
Our brand mission has always been driven by the desire to enable everyone who dons a Summi Summi piece to express their individuality and emit an ease of confidence.
Designing statement yet timeless pieces in bold unique prints that can be worn by all, our infamous OS shirts are gender and size neutral allowing the wearer to style with their own sense of flare.
We aim to always be innovative and original with our print concepts, drawing inspiration from our surroundings, travels and memories and avoiding the replication of other artists.
Our underlying core mission will always be to minimise environmental impact on the planet, designing limited runs to avoid mass production.
We don’t claim to be totally green, but we do aim to ensure our manufacturing processes align with our environmentally friendly ethos.
While achieving milestones and growth within the business we endeavour to always give back to our community and charities alike.
Our overall mission is to marry fashion with art allowing the Summi Summi muse to feel felicitous and authentic while minimising negative impact on both the environment and fellow mortals.
VISION
Since the beginning, Summi Summi has been known for its playful nonchalant stand in an over cultivated world.
Never taking anything too seriously we envision the same for our consumer. Creating space in the market to cultivate a collective of like minded individuals using less cliche forms of outreach and social connection.
Steering clear of fast fashion, our vision is for every piece to be a purposeful purchase.
Summi Summi pushes the boundaries between fashion, art and popular culture to create wearable pieces of art that can be doted for a lifetime allowing the posterity of the brand as a household name.
